Showing posts with label alice euphemia. Show all posts
Showing posts with label alice euphemia. Show all posts

Monday, November 9, 2009

tune in

















Perusing the racks at Alice Euphemia last week (a monthly must do for all Melbournites) I came across too many a design that I so desperately "need". Funnily enough they were all from the same label - TV.

Born and bred in Melbourne, TV is the spawn of good friends and designers Monika Tywanek and Ingrid Verner. With some five collections now tucked firmly under their stylish belts, TV has become one of the rising labels in the Melbourne boutique scene and a future force to be reckoned with on a national level.

Throwing caution to the wind it is obvious that these two designers care little for boundaries and instead push their ideas to the limits with each season. Everything is unique and little of this season would lay claim to something akin to seasons before. You can see that their strength lies in difference and versatility rather than staking claim on one particular style and tweaking it from collection to collection. In my opinion it's a little different to what is out there at the moment; in that it mixes the on-trend with the slightly offbeat and quirky...and for that I am all the more happy to feast my eyes upon what TV has to offer.
On the rise, TV is sure to garner more of the attention it so rightly deserves and I'll be happy to tune in prime time and watch the ratings skyrocket.