saga sigurdardottir

The London College of Fashion is known for producing some great talent and they don't come much more exquisite than the works of Icelandic fashion photographer Saga Sigurdardottir. A handful of a name indeed, but a body of work so mesmerising I often get lost in her world of elfin like model creatures, feathers, fur, shoes of deep rich mahogany and purple, velvets and satin and bows and gardens of endless fountains and overgrown chic grass.

Yes overgrown chic grass. If there ever was such a thing as overgrown chic grass then Sigurdardottir has captured it time and time again.

Only in her second year of fashion photography, her work has already been exhibited in publications including Dazed & Confused, Dazed Digital, Lurve Magazine and The Company of People.

I sense that larger things loom for this girl and I am in fact predicting us to be hailing Saga the Great in much the same vein in which we do Terry Richardson, sometime in the near future.

sex sells

Another week in fashion has passed us by and with that goes another few millions in revenue raised. No doubt in some small part thanks to a few editorials that got a plenty o'hearts a racing.

Introducing the divine Miss Anja Rubik with her real life prince charming Sasha Knezevic in the bi monthly men's magazine Man About Town where it was all about cavorting lovers in the sanctity of a forest. Then we had Michelle Buswell & Eva in French Revue De Modes Fall 09 with daring nudity, thigh high boots and the no-current-shoot-can-be-complete-without-them "mouse ears". To the eternally young Naomi Campbell in DT October 09. And lastly Terry Richardson's muse Natasha Poly nude for Muse#19.

In the world of fashion you would think its all about the clothes but dare I say it, I think these images prove that its anything but. I believe the old newspaper catch cry used to be 'Extra Extra Read All About It'....why do that when you can see it all with your own very eyes.

Sex sells, always has and always will.