josh goot be mine, not belinda's

I was invited to the Belinda store at GPO Building last night for the Josh Goot Autumn Winter 2010/11 collection.

As it turns out, Goot likes to keep things on European time (presumably so he can continue his in-like relationship with London Fashion Week). So whilst other Aussie designers are putting forth their spring/summer collections, Goot's autumn is our spring, with a few tran-seasonal pieces thrown in for good measure.

Formalities aside, Goot's collection was nothing short of jaw dropping. His embellishment of colour was ever present, as loud, bright and bold as ever and boy did we fall in love. This time his patterns were a result of one of Mother Nature's most beautiful lightening storms, a storm of psychedelic proportions. Thus, further proving that his pieces are an art form unto themselves. Structurally they are made to fit with impeccable perfection and yet aesthetically, they are simply a canvas of sheer beauty.

Goot mingled with guests freely and was by far one of the nicer designers I have come across. When we asked if he gets down to Melbourne often he said, "not as much as I should, maybe every 4 months or so". When we complained about the tragic weather outside, he laughed and claimed that the weather was what made our great city. We had to agree...(until of course we made the trek back to the car in gale force winds). When we told him we had fallen desperately in love with his high wasted (lightening strike) mini, he told us to choose the black version over the white as it more suited our colouring. Oh and did I mention he will be back in town next week for the week long pop-up sale store at Melbourne Central??

Worth a look, if you much like me, go gaga over Josh Goot and his label of art.

p.s. my new iphone4 was used to take these shots, its good but nothing like my beloved Canon!!