a discotheque of gucci proportions

I always look forward to Gucci's new season ad campaigns, they never fail to disappoint. Last years fall/winter campaign will forever be a favourite but I must say that this seasons offering comes pretty close. Whereas last year it was all about hues of burgundy and deep browns and anything boho in fields of overgrown wild flowers this year there is more of a raw disco edge with metallics a-plenty. Yes Gucci you've done it again, cheers to your campaign and to mirror balls the world over.

Photographed by Inez & Vinoodh